association services, namely, promoting the interests of the sport of collegiate hockey; association services of a collegiate hockey league, namely, promoting the interests of member teams, promoting and scheduling hockey games, and generally promoting interest in the game of hockey; entertainment services, namely, athletic contests, games, tournaments, exhibitions and events at the college level; production of video tapes, audio tapes, CD-ROMs, CDs and DVDs featuring athletic contests, games, tournaments, exhibitions and events at the college level, and sports highlights and features thereof; disseminating information pertaining to physical education, college sports and athletic activities; distribution of radio, television and Internet programming featuring athletic contests, games, tournaments, exhibitions and events at the college level, and sports highlights and features thereof; promoting and encouraging physical fitness programs, amateur sports participation, and athletic programs at the college level