The mark consists of the words "DIRT CLODS" followed by an exclamation point "!" that is printed in a stylized font in the shape of a semicircle directly above the image of a boy in caricature form wearing a striped baseball cap with a long bill that is tilted to the right side with his hair hanging out from underneath the left side of his cap. His eyes are covered by the cap, and he has a smile on his face. He is wearing a t-shirt with small lines in random order, indicating creases. He is wearing jean pants with a patch on the left knee. His right hand is in his front right pants pocket, and his left hand is holding out a dirt clod cookie surrounded by three marks emphasizing the cookie in his hand. His left leg is crossed over his right leg, and the left leg of his pants is cuffed at the bottom. He's wearing a pair of low top tennis shoes. In the first line directly below the image are the words "The Cookie You Always" are printed in stylized font, and on the second line below the first line are the words "Wanted As A Kid!" printed in stylized font. All words are printed in the same stylized font.