The mark consists of the text "Punto Azul" written in script with a capital 'P' at the beginning of the word "Punto", a capital 'A' at the beginning of the word "Azul", and all other letters in lowercase. All letters in the text "Punto Azul" are blue in color. The word "Punto" is above the word "Azul". The alignment of the two words is such that the letter 'A' in the word "Azul" is lined up directly below the letter 'n' in the word "Punto". Immediately above the letters 'u' and 'n' in the word "Punto" is a stylized figure consisting of a light blue circle, lighter than the blue color featured in the rest of the mark, embedded inside of another circle that is the same color blue as the rest of the mark. All of the preceding elements - the words "Punto", "Azul", and the embedded circles - are contained inside of a circle that is the same color blue as the rest of the mark.