The mark consists of the stylized word "known" and the tagline "Lost in the Global Village? Get known. Now." and the letters of the word and the tagline are written in blue; the letters "n", "o", and "w" have red outlines, and the letter "o" includes a world icon in its center with three horizontal lines and three vertical lines of which the outermost horizontal lines are curved outward and the outermost vertical lines are curved inward; the tagline is stylized in a hand-written font.