Customer loyalty reward and recognition program, namely, the administration of a membership club that allows members to receive discounts and other benefits, and to earn and redeem reward points for coupons, rebates, special offers, and discounts on products, attractions, and services; customer loyalty services and customer membership services for commercial, promotional, and advertising purposes; administration of a consumer loyalty program to promote restaurant services, café services, retail services, amusement centers, amusement parks, and entertainment services of others