The mark consists of a centered cartoon-style anthropomorphic taco flexing muscular arms and a face featuring red eyeballs, dark brown eyebrows, and a smiling expression with white clinched teeth; the taco's body is tan in color, suggestive of a tortilla shell, with red and green accents representing common taco fillings such as salsa or lettuce; behind the taco character is an italicized serif capital "T" split down the middle with a wavy line, the left side of the T is green and the right side red; the words "TUFF TACO" appear right below the large "T" in italicised, serif capital letters where each T is slightly larger than the letters following; "TUFF" is in green and "TACO" is red; the background of the image is white, but no claim is made to the white background, which may vary to enhance contrast for easy recognition.