The mark consists of The mark consists of a solid black circle. Appearing on the outer edge of the black circle is one orange line the encompasses the entire orange circle to serve as an outline. Inside the orange line and on the black circle appears the words Paradigm Sporting in orange font. This lettering begins just above the middle portion of the mark and is styled in an arch that is parallel with the orange orange line encompassing the black circle. the P in paradigm and G in sporting are exactly aligned across from each other in the circle. Inside the orange line that encompasses the black circle also appears the words "Dog First Aid" colored in orange font and read from the left side of the mark to the right side. The D in dog appears at the midway point of the circle between 90 degrees and 180 degrees from the center of the circle. The D in aid appears between 90 degrees and 180 degrees from the center of the circle. Inside of the words Paradigm Sporting Dog First Aid appears a bold orange line in the shape of a circle on top of the black circle. Appearing inside of the bold orange circle is a bold orange cross with the outline of a dog's head, body, front two feet, and tail. The outline of the dog appears on top of the bold orange cross to signify a dog first aid kit. All aspects of the dog that are not covering the cross are outlined in orange to indicate the shape of a black dog raising its right paw.