The mark consists of the central graphic feature of this design that pays homage to an emblematic Finnish symbol - the deer. Traditionally, the deer is an emblem of benevolence, positive sentiments, and embodies attributes of generosity, inner strength, and equilibrium. Notably, the deer's antlers are reminiscent as of the Tree of Life, invoking the image of tree crowns, intertwining nature with symbolic meaning. The typeface for Finlandia is uniquely tailored, with no standard font utilized. The letters F and A in the beginning and the end of the word FinlandiA accordingly are deliberately magnified and situated at the termini of the word, enhancing visibility and imparting balance. This inscription's design is underpinned by a precise and steadfast baseline, mirroring the brand's consistency and unwavering adherence to its principles. The design's predominant color is a serene blue tone, thoughtfully chosen for its calming properties and symbolism. The color blue, reminiscent of both ocean and sky, invokes a sense of calm, reliability, and loyalty. Here, it represents the nocturnal azure, harmonizing with the aurora borealis' luminescence that is intricately mirrored in the Finlandia gradient, mimicking the Northern Lights ethereal hues. The deer motif, too, is depicted with a sophisticated array of blue gradients, enhancing the overall aesthetic.