The mark consists of the stylized wording "Avocado Zapotlán" written horizontally in black where the term "Zapotlán" appears in a green outlined font. The word "Avocado" appears above the wording "Zapotlán" in smaller fonts, positioned over the letters "apot" of "Zapotlán". Above this, there is a drawing of a landmark with a field of trees, a mountain in the background, and two avocados sliced in half positioned to the right. This drawing is enclosed within a series of outlined circles, first in black, then in white, and finally in a thicker green line.