Computer software, computer hardware, computer firmware and electronic apparatus and instruments, all for positioning a user; computer software, computer hardware, computer firmware and electronic apparatus and instruments, all for facilitating navigation of a user; computer software, computer hardware, computer firmware and apparatus and instruments, all for collecting location data relating to a user; computer software, computer hardware, computer firmware and electronic apparatus and instruments, all for analyzing location data relating to a user; computer software, computer hardware, computer firmware and electronic apparatus and instruments for providing analytics relating to positioning and location of a user; computer software, computer hardware, computer firmware and electronic apparatus and instruments for facilitating location-based messaging and location-based advertising; computer software, computer hardware, computer firmware and electronic apparatus and instruments for tracking the location of a user; all of the foregoing used for navigating a user from one point to another within buildings without the use of any wireless gateway routers for collecting and filtering data, or use of any sensor tags, and all within a switched network