Platform as a service (PAAS) featuring a computer software platform for online activity-based market research data collection, and deployment of qualitative, quantitative, and hybrid consumer and business-to-business (B2B) market research studies; design of qualitative, quantitative, and hybrid consumer and business-to-business (B2B) market research studies for others in connection with a platform as a service (PAAS) featuring a computer software platform for online activity-based market research; providing quality assurance services in the field of qualitative, quantitative, and hybrid consumer and business-to-business (B2B) market research studies conducted through a computer software platform for online activity-based market research; providing technical support services in the field of qualitative, quantitative, and hybrid consumer and business-to-business (B2B) market research studies conducted through a computer software platform for online activity-based market research; generative artificial intelligence-based analytics and reporting tools for analysis and reporting of unstructured market research data, offered as part of a platform as a service (PAAS) featuring a computer software platform for online activity-based market research data collection; providing video, voice, content sharing, backroom chat technologies, and transcription tools for conducting interviews of market research study participants, as an integrated feature of platform as a service (PAAS) featuring a computer software platform for conducting online activity-based qualitative, quantitative, and hybrid consumer and business-to-business (B2B) market research studies; projective tool for customizing visual testing for respondent evaluation and feedback, provided as a feature of non-downloadable online software platform as a service (PAAS) for conducting online activity-based qualitative, quantitative, and hybrid consumer and business-to-business (B2B) market research studies; synchronous virtual backrooms for observing focus groups and in-depth interviews of consumer research study participants, provided as an integrated feature of platform as a service (PAAS) featuring a computer software platform for conducting online activity-based qualitative, quantitative, and hybrid consumer and business-to-business (B2B) market research studies; testing tool for balanced presentation of concepts for respondent evaluation and feedback, provided as a feature of non-downloadable online software platform as a service (PAAS) for conducting online activity-based qualitative, quantitative, and hybrid consumer and business-to-business (B2B) market research studies