Software as a service (SAAS) services featuring software for sports, fantasy sports, gaming, rights-holders, and sports betting businesses that enables their end users/viewers to watch a live or recorded sporting event, news show, talk show, gaming stream or commentary that is enhanced with interactive elements and overlays and clickable/tappable on-screen graphics and live, contextually matched betting odds/lines, stats and event information within the same viewing experience; Software as a service (SAAS) services featuring software for financial market businesses, rights-holders media, and producers that enables their end users/viewers to watch a live or recorded event, news show, talk show or commentary that is enhanced with interactive elements and overlays and clickable/tappable on-screen graphics and live, contextually matched stock market price, crypto price, and other related market data within the same viewing experience; Software as a service (SAAS) services featuring software for media, rights-holders media, and networks that enables their end users/viewers to watch a live or recorded event, news show, talk show, commentary or related stream that is enhanced with interactive overlays and clickable/tappable on-screen graphics and live, contextually matched political data such as election or polling results; Software as a service (SAAS) services featuring software for content producers, influencers, broadcasters, and creators that enables their viewers to watch a live or recorded event, show, talk show, commentary show or interview that is enhanced with interactive elements and overlays and clickable/tappable on-screen graphics and general live data-related elements including poll results and related e-commerce related information