Administration of a customer loyalty program which provides access to events, programs, and access to or ability to modify digital or physical products on-line retail store services; Operating on-line marketplaces featuring virtual goods namely, games and playthings, for use in online virtual worlds and digital collectibles in the nature of downloadable computer programs, videos, images, texts and multi-media files in the field of cryptocurrency and/or nft trading, marketing, advertising, business management; Operating on-line marketplaces for sellers and buyers of goods and/or services; Providing a website featuring an online marketplace for exchanging goods and services with other users; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Retail store services featuring virtual goods, namely, games and playthings for use in online virtual worlds; Online retail store services featuring crypto collectibles in the nature of downloadable image files of trading cards, sneakers authenticated by non-fungible tokens (NFTs); Online retail store services featuring crypto collectibles in the nature of downloadable music files authenticated by non-fungible tokens (NFTs); Online retail store services featuring digital collectibles in the nature of downloadable music files authenticated by non-fungible tokens (NFTs)