The mark consists of a stylized word, "YUKKURI", and an illustration design within a shaded circle. "YUKKURI" appears above the illustration design. The design consists of an irregularly shaped squiggle circle cartoon (hereafter, squiggle cartoon) that appears to be sitting on top of an irregular oblate-shaped cartoon design (hereafter, oblate cartoon). Within the squiggle circle cartoon, there are three filled-in dots located on the bottom left, middle, and right sides of the circle's inner edges. In the middle of the squiggle cartoon are two slanted dashes (forming what appears to be the eyes of the squiggle cartoon). Below the slanted dashes, there is an open circle. On the outer top of the squiggle cartoon is a lollipop-like shape. On the outer bottom of the squiggle cartoon, there are two small rectangular shapes. Underneath the squiggle cartoon, the oblate cartoon has two slanted dashes and a small triangle (forming its face) on the right side.