The mark consists of an abstract dark grey irregular oval bottle label shape. The foreground of the label features the wording "BOTRAN No. 18" in large, beige stylized font. The very top of the label features the words "MIEL VIRGEN DE CAÑA DE AZÚCAR" also in beige stylized font. The words "RON DE GUATEMALA" are seen in gold stylized font between the wording "BOTRAN" and "No. 18". The left and right sides of the aforementioned banner design feature the stylized text "CASA BOTRAN" and "PREMIUM RUM", between curved lines, all in beige. Directly below this text are the words "40% ALC. BY VOL" and "CONT. NET. 700 mL" in beige stylized font. "HOMENAJE A DON VENANCIO BOTRAN" is seen in a curved orientation near the center of the foreground of the label above the wording "AÑEJAMIENTO DINÁMICO", all in beige stylized font. Directly below it is a black horizontal line with the words "RESERVA DE LA FAMILIA" and "BOTRAN MERINO" both in teal stylized font. The bottom of the mark features the stylized text "BOTRAN MERINO HERMANOS" in beige. The three golds coins on the left side of the banner feature the wording and design elements from left to right: FERMENTACION CON LEVA NA" with a pineapple design over multiple vertical lines all in grey, "D.O.P." in stylized font along with a banner of several stars and a horizon of mountains and land all in grey, and "MIEL VIRGEN DE CAÑA" in stylized font with designs of stalks and a droplet all in grey. The three gold coins on the right side of the banner feature the following wording and design elements from left to right: "CASA BOTRAN" in stylized font with an abstract pattern and design of a building all in grey, "TEMA SOLERA N AÑEJO" with several barrel designs all in grey and "-FI AN MERINO HERMANOS" and a shield design all in grey. The background of the label features features a landscape with various leaves, two barrels partially shown, a pineapple and two birds which are perched on a partially shown concentric circle design with the outermost circle featuring a line pattern throughout, then a circle with zigzagged edges, a circle and the inner most circle featuring a shield design composed of a cross, fleur-de-lis and spears, all in black and dark gray. Below it is a banner design in dark gray outlined in black, then a thin black line, and a black dotted line with the inner and outer corners of the banner with shading in black.