The mark consists of a light brown label. The background of the label features a gray outline of a horizon with clouds, mountains and birds. The top of the label features the wording "BOTRAN No. 12" with "BOTRAN" in black and "No. 12" in teal, all in stylized font. Between the aforementioned text are the words "RON DE GUATEMALA" in black, stylized font. The text "HOMENAJE A DON FELIPE BOTRAN" is seen in a curved orientation near the center of the foreground of the label above the wording "ANEJAMIENTO DINAMICO", all in black stylized font. Directly below it is a black horizontal line with the words "RESERVA SUPERIOR" in black stylized font. The left side of this aforementioned text features the words "MIEL VIRGEN DE CANA DE AZUCAR" in grey stylized font, and the right side of the text features the words "BOTRAN MERINO" in black stylized font above the wording "BOTRAN MERINO HERMANOS" in grey stylized font. The label also features coins on the left outlined in grey, with one coin featuring a design of a mountain and horizon within a circle, bordered by stars and the letters "D.O.P." in stylized font, and the other coin features a design of three stalks one of which is cut with a droplet falling from all within a circle, bordered by the wording "MIEL VIRGEN DE CANA" all of the aforementioned in both coins being in grey. The coins on the right are outlined in grey with one coin featuring a design of a building bordered by an abstract pattern along with the words "CASA BOTRAN" in stylized font, and the other coin features six small circular designs within a circle, bordered by the wording "-EMA SOLERA -ON ANEJO", in stylized font, all of the aforementioned in both coins being in grey. The foreground of the label features a landscape with various leaves in green, two brown barrels partially shown, a yellow pineapple with green leaves and two birds, both with green, turquoise and red feathers, faces of yellow and red, orange feet and beaks, all of the aforementioned with shading in black. The birds are perched on a partially shown concentric circle design with the outermost circle in white with a black line pattern throughout, then a red circle with zigzagged edges, a plain yellow circle and the inner most circle in turquoise with shading in black and gray featuring a shield design in beige, white, gray and black composed of a cross, fleur-de-lis and spears. Below it is a banner design in beige outlined in black, then a thin gray line, and a black dotted line with the inner corners of the banner with shading in black and the outer areas with shading in black and beige. The left and right sides of the aforementioned banner design feature the stylized text "CASA BOTRAN" and "PREMIUM RUM", between curved lines, the middle portion of the banner features the wording "De suelos privilegiados por la naturaleza mana el alma de este ron elaborado de miel virgen de cana de azucar nacido a orillas del pacifico y madurado en las montanas, producto del compromiso de grandes maestros roneros", all in black stylized font. Directly below this text are the words "40% ALC. BY VOL" and "CONT. NET. 700 mL" in grey stylized font.