The mark consists of The literal element LOOK is written in bold capital letters in black. The literal element of the text Who's Outdoors is Black italicized text. The words Who's and Outdoors will begin with capital letter for each word. The word LOOK is underlined by a black line. Design components include Black binoculars embedded in the word LOOK. Design components include the eye and nose of the animal Owl embedded in the word Look. The Owl eye is used to fill the O in the word Look. The eye is black centered, circled by 1 orange circle and 1 white circle. The owl nose is represented by a triangle shape in the color orange.