Advertising services, namely advertising services specializing in quantifying engagement through measuring user interaction with virtual displays and/or virtual games and/or augmented reality for others; Advertising services, namely advertising services specializing in adjusting content in real time based on analysis of user interaction; Business Data processing services, namely inputting psychometric and biometric data into a software data exchange platform, to perform data analytics and machine learning of the data at both a consumer and enterprise level; Bioinformatics services, namely business data processing services in the nature of gathering psychometric and biometric data on a user and inputting into a software data exchange platform to provide both a consumer and enterprise insight into the consumer; Analytics services, namely inputting psychometric and biometric data into a software data exchange platform, to perform data analytics and machine learning of the data at both a consumer and enterprise level

Media services, namely quantifying engagement through measuring user interaction with virtual display in the nature of presenting different visual images to a user and determining how the user's head, eyes, and/or body physically respond to those visual images; Entertainment services, namely adjusting content in real time based on analysis of user interaction to provide an enhanced user experience through means of presenting different visual images to a user, determining how the user's head, eyes, and/or body physically responds to those visual images, and modifying the visual images to improve the user's physical response to those visual images; Media services, namely quantifying engagement through measuring user interaction with virtual displays and/or virtual games and/or augmented reality in the nature of presenting different scenes, experiences, or visual images to a user and determining how the user's head, eyes, and/or body physically respond to those different scenes, experiences, or visual images; Entertainment services, namely adjusting content in real time based on analysis of user interaction with the content to provide an enhanced user experience through means of presenting different scenes, experiences, or visual images to a user, determining how the user's head, eyes, and/or body physically responds to those scenes, experiences, or visual images, and modifying the scenes, experiences, or visual images to improve the user's physical response to those visual images

Providing temporary use of on-line non-downloadable software development tools and providing temporary use of non-downloadable cloud-based software for use in performing data analytics or machine learning regarding psychometric and biometric data that is input into the software to provide insights based on the data at both a consumer and enterprise level; Providing temporary use of on-line non-downloadable software development tools and providing temporary use of non-downloadable cloud-based software for use in providing SaaS data analytics; Computer services, namely, developing mobile or web based applications and software development kits that implement virtual reality and/or augmented reality to measure vision, auditory, olfactory, gustatory, and somatosensory function in context with a user over a period of time