Online retail store services featuring bicycle lights for mountain bicycles and road bicycles, bicycle safety lights, directional lights for bicycles, electrical lighting apparatus, bicycle helmet lights and bicycle accessories, namely, mounts for attaching lights to bicycles; Providing a website featuring blogs and non-downloadable publications in the nature of articles in the field of bicycle lights; Bicycle lights, namely mountain bicycles and road bicycles, excluding motorcycles; Bicycle safety lights; Directional lights for bicycles; Electrical lighting apparatus for bicycles; Bicycle helmet lights; Bicycle accessories, namely, mounts for attaching lights to bicycles