The mark consists of The mark consists of the stylized uppercase letters "SP" inside a shield design, with the word "SMART PRICE" in capital letters positioned below the shield. The letters "SP" are prominently displayed within the shield and are in a type of negative space inside the shield (i.e. background color, rather than red.) The shield is outlined, suggesting a three-dimensional effect. The term "SMART PRICE" is presented in a bold, sans-serif typeface. The typeface throughout the mark has the following characteristics: The upper half of the stem of the letter 'P' is omitted; The bar of the letter 'A' is omitted; The juncture of the letter 'R' is not connected. The entire mark is depicted in the color red. The color red is claimed as a feature of the mark..