Providing a website featuring on-line non-downloadable software tools for the collection, storage, and display of a user's personal performance data from various fitness activities; providing a website featuring on-line non-downloadable software tools for tracking, monitoring and planning a user's fitness training; providing a website featuring on-line non-downloadable software tools for providing coaching solutions and training feedback; providing a website featuring on-line non-downloadable software tools for monitoring, analyzing, and communicating information related to fitness facility management namely, customer data, membership data, customer experience, exercises, exercise programs, classes, group classes, fitness product inventory, and fitness product usage; providing a website featuring on-line non-downloadable software tools for managing communications with users and members