The mark consists of the capitalized bold characters spelling "AG" in a horizontal line where the space in the letter "A" forms an arrow/compass point/pointer pointing toward the top of the mark, and the bottom half of the capital "G" has stripes growing and arching from the bottom left toward the right that resemble tilled or planted rows in a field, with the capital characters spelling "TRUEAG INSURANCE" in a horizontal line below the other characters with the "T" beginning below the left leg of the "A" and the "E" terminating slightly after the "G".