The mark consists of The tagline is the a stand along character text use as well as used with the Mark and the logo to describe our highest purpose. The meaning of the phrase is over-aching. It is meant to communicate the online tools (LernMore) ability to take complicated information and reinterpret it in laymen's terms. The tagline does not reflect a particular industry, market or area of interest for its longevity. The Mark is a hand rendered mark which is pulled out of the LernMore Name Logo. The mark is a circle shape with a frame line around a solid circle anchored in the middle. It is a neutral color and contains and holds the elements of the right side of the "n" and left side for the "m".The People appearing to exchange information, hand shake or be guided is in two different colors, indicated the darker color in left "person icon" as the content reference and definition the service will provide and the light, brighter color on the right indicates the action the user benefits from the service provided. The two people in the mark facing each other are pulled from the main logo and act as a reminder of the brand, its promise and the overall business purpose of helping others..