The mark consists of a three dimensional packaging design with a panda holding a bottle of milk and a chocolate dragee in its right hand, with the stylized word "JOYCO" in brown and white and "MILK CHOCOLATE" in light blue and "DRAGEE" in lilac printed on its belly; the panda printed on a clear packaging with an oval shaped perforation at the top. The left hand of panda is raised and the paws of the feet are directed towards the viewer, the raised hand and feet showing white colored paw pads on black colored feet and hands. The panda has black-colored arms, neck and ears, a brown nose, is smiling to show a brown tongue, and has concentric circles forming its eyes, the interior of which is colored black, white, and brown. The gray shaded rectangle represents the background and is not part of the mark.