The mark consists of a shell centered on a rectangular shape with the words "South" and "Beach" within the rectangle and "Dentistry" below the rectangle. The main component of this mark is a scallop shell which represents a smile. The top portion of the shell is all white with a curved blue stripe below it and the body of the shell in white is below the curved blue stripe. The upper white portion represents the teeth in a smile. The shell is defined by a solid blue outline. The words "South" and "Beach" are placed on either side of the shell element; "South" on the left and "Beach" on the right. Both "South" and "Beach" are displayed in a script font. The words are in white within a solid color rectangle. There are two white lines within the rectangle; one above "South Beach" and one below. The word "DENTISTRY" is centered below the rectangle in all caps in a sans serif font. The color used for the blue components in the logo (shell elements, rectangle, "DENTISTRY") is Pantone 2393 C.