The mark consists of The word MATCH in red bold letters outlined in a thin white line. The M, T, and H are uppercase and the A and C are lowercase. To the left of this is a smaller, white & symbol. Underneath the word MATCH is the word DRINK in black, lowercase, bold lettering with a thin white outline around the letters. Both MATCH AND DRINK are tilted slightly to the left. Beneath that is the black beer can holding a foaming tan beer in a glass with white gloved hands on either side. The beer can has half closed eyes with thick, white eyebrows. The beer can's mouth is partially shown and has a white cigarette sticking out to the right. Behind the beer can is a red circle with a white circle around it. All of this is on an unclaimed background. The red and dark red background is unclaimed as part of the mark.