The mark consists of the words "What's in your lunch box?, Inc." in black stylized font to the left and an illustration of a child represented by a solid gray silhouette wearing a sweatshirt running on a path holding a lunchbox in the right hand and an apple in the left hand. A gray shadow of the child's figure extends horizontally from the forward foot of the running figure. The letters "WIYLBOX" appear in white on the lunchbox. The color brown appears on the path, the color orange appears on the lunchbox, the color green appears on the sweatshirt and the leaf of the apple, the color red appears on the apple.