The mark consists of A distinctly designed letter H to represent the name Hayastan. Hayastan is the Armenian word for the country known as Armenia. The H is uniquely designed similar to the the Armenian Cross. Because of this incorporation of the design elements of the Armenian Cross, the H represents not only the letter H for the name of the company, but also symbolizes the historical and cultural history that Armenians have with Chrisitanity. This is why the design is unique and also distinct and different from all other designs, because of the specific integration of the Armenian Cross designed into the shape of an H. The Black and Gold color represents the reverence towards the cross and its place in Armenian culture.