The mark consists of the stylized wording "Blue Collar"?above the stylized wording "Beard Co", all of the foregoing?in black font. There is a blue triangle on either side of the?wording "Beard Co". Above the stylized wording is a design?element comprised of an outline of a beard in black with?some white hairs and a blue bandana with a black outline.?There is a thin blue curved line beneath the beard. There is a?blue triangle above two four sided blue shapes on either side?of the beard. There are two black curved lines, a blue curved?line, and a black oval shape beneath the stylized wording?"Beard Co". All of the foregoing appear within a shield that?has a white background. The shield has an exterior outline in?black and an interior outline in blue. The white background?is for shading purposes only.