The mark consists of the wording "GINO" in red stylized font, center on a white background between green and red, within an elongated circle border of light green, followed by white, followed by green and outlined by white. Below it is a design of a character in a red circular shape with red arms with white gloves, and red legs with white and green shoes and green laces, a face outlined in black with green eyes and white teeth and green hair outlined in black, wearing black sunglasses with white shading, and grey lenses, raising the glasses up on the face with the left arm. On either side of the character are white baskets outlined with a criss-cross design in black. The character, and both baskets, are shadowed in black.