The mark consists of CARRY UP KID capitalized in black arching around a black circle. The word UP is bolded and a larger font than carry and kid. The word UP is outlined in white and overlaps the black circle creating a small indent in the circle under the U. A white figure resembling a child lifting up their hands is in the center of the black circle and made up of three shapes. A large S to the left, a circle in the center towards the top of the S, a curved line to the right of the circle. The S and the curved line form the shape of arms holding the word UP. The three shapes are not touching and outlined in black.