The mark consists of a circle with a thick white band around the circumference of the circle; narrower bands of navy blue border the white band on both the outer and inner edge; inside the circle formed by the three bands is a stylized drawing of a forested mountain scene at sunrise, consisting of (from bottom to top, or foreground to background) silhouetted evergreen trees in navy blue, silhouetted trees in blue-gray, silhouetted mountains layered in darker, then lighter, shades of blue-gray; the top 30% of the circle is sky in light red-orange fading to a darker red-orange toward the top of the mark; a 3-dimensional cross in navy blue and blue-gray is superimposed over the upper-left quadrant of the mark and extends slightly beyond the white band described above; the words "A MISSION OF CARSON-NEWMAN UNIVERSITY" appear in block capital letters in the bottom-center of the white band, with "CARSON-NEWMAN UNIVERSITY" in bold-face; the words "Appalachian Ministries" appear in large, stylized white letters just below the center of the circle with "OF THE SMOKIES" just beneath in smaller, stylized white block capital letters.