The mark consists of a yellow hexagon, with text in black and orange overlaying the hexagon. Where the text is superimposed on the hexagon, the hexagon is partial and not completely visible. The text superimposed over the hexagon is the Beehive FORMula in a stylized font. The word Beehive has the letter B capitalized, and the word FORMula has the letters FORM capitalized. Both Beehive and the FORM portion of FORMula are in black and not italicized. The word the in the Beehive FORMula, is italicized and in orange. The letters ula in FORMula are italicized and in orange. The color white in the drawing represents background, outlining, shading, and/or transparent area and is not part the mark..