Provision of an online marketplace and related business services via a platform, which may include a website, a mobile app or other electronic media, facilitating the search, evaluation, communication, and matching of families and agencies with non-medical caregivers in the fields of child care, senior care, pet care, house care and other non-medical care services. Offering an online platform that features, employment opportunities for the caregivers specializing in non-medical care services, including but not limited to, child care, senior care, pet care, house care and other non-medical care services. Caregivers can use this platform to share information about their qualifications and other relevant details and apply for jobs. Platform also extends to advertising services, specifically online promotion, for day care centers, nanny agencies, au pairs, camps, pet care centers, house cleaning companies, home care agencies, and senior housing agencies.