The mark consists of the image is a stylized text logo comprising the words "GEAR RACK". The logo is designed with a bold, modern font with a significant visual impact, and each letter is capitalized to convey importance. The color scheme of the logo consists of two specific colors: yellow (#F7B829) and black (#171C20). The first word "GEAR" is positioned above the second word "RACK", and they are arranged within abstract rectangular shapes that frame the words horizontally. The logo's design cleverly integrates the brand's message into its visual elements. On the left side, accompanying the letter "G" of "GEAR", is an abstract yellow (#F7B829) rectangular shape with a right-angled triangular cutout at the bottom right corner. This design not only resembles a stylized "G" but also forms an arrow pointing to the right, symbolizing movement and direction. The inclusion of this arrow within the lettering design reinforces the brand's dynamic nature, suggesting that the brand is "on the move". The arrow motif is a strategic choice to convey the brand's focus on progress and targeting outdoor-related clients, indicative of an active, adventurous lifestyle. The yellow rectangle and the "G" together with the arrow shape create a visual metaphor for the brand's forward momentum and commitment to serving the needs of those engaged in outdoor activities. The overall design, with its geometric precision and specific color choices of yellow (#F7B829) and black (#171C20), communicates a message of strength, reliability, and high quality, which aligns with the expectations of gear and equipment used in outdoor environments..