Downloadable software for use in managing and operating casinos, sports teams, entertainment venues, and hospitality venues; Downloadable software for use by casinos, sports teams, entertainment venues, and hospitality venues to track customer loyalty, display brand-related content, offer and conduct promotions, provide coupons, and award and track customer loyalty points; Downloadable software for use by casinos, sports teams, entertainment venues, and hospitality venues to perform identification verification of customers for use in enrolling such customers in loyalty programs and online gaming accounts, in granting credit to such customers, allowing customers to connect financial accounts, and allowing such customer to store credit, debit, and payment cards in digital wallets; Downloadable software for use by casinos, sports teams, entertainment venues, and hospitality venues to perform authentication services for e-commerce transactions; Downloadable software for use by casinos to administer an incentive award program to reward program participants to earn reward points through participation in casino gaming and to receive prizes and guaranteed rewards; Downloadable software for use by casinos to administer an incentive award program that awards prizes to program participants instantly and post adjustments or redemptions directly to the patron's account through a bi-directional interface with the casino's tracking system and a kiosk or mobile device; Downloadable software in the nature of a mobile application for use by patrons of casinos, sports teams, entertainment venues, and hospitality venues to make reservations for food services, lodging, and venue-provided amenities; Downloadable software in the nature of a mobile application for use by patrons of casinos, sports teams, entertainment venues, and hospitality venues to purchase tickets to games, shows, and events; Downloadable software in the nature of a mobile application for use by patrons of casinos, sports teams, entertainment venues, and hospitality venues to purchase retail products at venue locations; Downloadable software in the nature of a mobile application for use by patrons of casinos, sports teams, entertainment venues, and hospitality venues to locate and navigate to specific locations at venue locations; Downloadable software in the nature of a mobile application for use by patrons of casinos to access and use customer loyalty program rewards related to casino gaming