Advocacy services, namely advocating for and promoting water safety, swimming instruction, mental and physical health, self-actualization, and the achievement of personal goals; Advocacy services, namely, advocating for and promoting support of individuals to be comfortable and confident in water and in life; Promotion of healthy, active lives, especially for children, primarily by expanding the opportunities for participation in the sport of swimming; Advertising and promoting the services of others in the fields of water safety, swimming instruction, mental and physical health, self-actualization, and the achievement of personal goals

Charitable fundraising services in the fields of water safety, swimming instruction, mental and physical health, self-actualization, and the achievement of personal goals; Providing educational grants and sponsorships in the field of swimming; Providing in-kind gift donation opportunities for others

Educational services, namely, curriculum development and courses of instruction in the fields of water safety, swimming instruction, mental and physical health, self-actualization, and the achievement of personal goals and distributing course materials used in connection therewith; Providing on-line newsletters, delivered via email, in the fields of water safety, swimming instruction, mental and physical health, self-actualization, and the achievement of personal goals; Providing a website featuring information concerning water safety, swimming instruction, self-actualization, and the achievement of personal goals; Organization and hosting of sports and entertainment events in the nature of golf tournaments; Organizing and hosting of charitable fundraising events in the fields of water safety, swimming instruction, mental and physical health, self-actualization, and the achievement of personal goals; Swim coaching, namely, personal and professional coaching services in the field of swimming; Swimming instruction; Teaching in the field of swimming skills and techniques; Educational services, namely, providing swimming instruction through private and group swimming lessons; Educational services, namely, providing training to instructors to teach courses in swimming and distributing course materials used in connection therewith; educational services, namely, providing motivational speaking services in the fields of water safety, swimming instruction, mental and physical health, self-actualization, and the achievement of personal goals; educational services, namely, personal appearances by celebrities advocating for water safety, swimming instruction, mental and physical health, self-actualization, and the achievement of personal goals; entertainment services, namely, live appearances by a sports celebrity

Providing a website featuring information concerning mental and physical health and suicide prevention