Software as a service (SAAS) services featuring software for analysis and optimization of sales processes of businesses; providing temporary use of on-line non-downloadable software for automated phone call speech-to-text transcription; providing temporary use of on-line non-downloadable software for automated analysis of phone call transcripts, namely, extraction of structured data related to sales processes from phone calls of businesses, generation of reports, charts, and diagrams based on the extracted data, generation of suggestions for sales processes improvements; providing temporary use of on-line non-downloadable software for automated monitoring of phone calls of businesses, namely, identification of issues with sales processes of businesses and notification of businesses about the identified issues