The mark consists of logo design and term RIC.H APPEAR in stylized font. It has four colors which are gold, black, gray and light gray.The logo features a crown placed on top of a shield.The crown is a common symbol of royalty and wealth and has a star on the top in the gold color. The shield shows the letter R in upper-case and letter a in lower-case which is Ra in the shield portraying a lion face. R and a are the initials of trademark RIC.H APPEAR. The logo has mane in black color in the shield, roots from the top and it extends all the way down and touches the surface. And there are also some parts of the mane at the bottom of the letter a. The base of the shield is gray. The term or word RIC.H APPEAR is combined of two words RIC.H and APPEAR. The word RIC.H is in gold color and has a star after the letter C and the word appear is in black color. Stripes have three colors. Base is light gray, the connecting line in the stripe is gold in color, secondary lines are evenly spaced and black within the stripe. The inclusion of USA in black color in the text represents that the brand is an American brand based in the United States.