The mark consists of the wording "GULFSHORE" in slightly stylized bold capitalized lettering with the "O" stylized to include the silhouette of the state of Florida. Below the wording "GULFSHORE," the mark contains a second word "DEEP", also slightly stylized in bold. The second word "DEEP" features a "D" stylized to include a marlin fish, with its pointed bill extending to the left and its dorsal fin and tail forming the curves of the "D". The mark features a horizontal line that begins thinly to the left of the word "DEEP" and gradually increases in thickness as it approaches the word. The mark also features another horizontal line that progresses from thick and tapers to thin to the right of the word "DEEP".