The mark consists of a circle with the words THE HOMETOWN FOUNDATION in a ring at the outer edge of the circle in the upper half with images of seven flags arranged in ring in the lower half and a second ring with the words BRINGING THE WORLD TOGETHER in an upper half of the ring with the words ONE SMILE AT A TIME in the lower half of the ring and separated from each other on either side by a set of three stars and in the center of the circle the words DREAM RIDE EXPERIENCE arranged between two lines with an image of the world arranged above the line and an image of an American flag arranged below the line.