The mark consists of The literal element of the mark "The TruBL Brand" holds an "hyper-acronym" which the "Tru" is implied to be separated from the capitol letters of "B and L"(no specific font is implied/used). The Lion graphic is a symmetrical with tiny flaws drawing of a lion w/glasses. The geometric graphic is an implied depiction of the "hyper-acronym" "TruBL" where all letters combine to give a seemingly mirrored symmetry..