The mark consists of The image features the text she.e.o prominently displayed against a solid colored background. The text is stylized in a bold, sans-serif font. The letters are all in lowercase. There is a distinctive period placed directly after she suggesting a play on words with the term CEO. The letters e.o follow immediately after the period, sharing the same vertical alignment as she. The color scheme consists of white letters against a red background, providing a stark contrast that makes the text stand out. The letters s and h are separated from e by a slight space, and there is a similar separation between the e and the period. The period is followed by another e with a period and then the letter o without any space. The periods after the word she and the second e are in the form of two small gold rectangles which are the periods hereinbefore mentioned, and are located after each e giving an accent to the design.