The mark consists of a yellow and orange pineapple body character that has the green leaves on the head, is wearing sunglasses on his face, smiling with teeth and tongue showing, with white gloved hands, holding a brown and red speckled popsicle in the right hand, and a yellow taco with red onion and cilantro in the left hand. The literal element Fruta Mix is in a stylized red filled bubble font outlined in brown with a thin white outline outside and includes a yellow sombrero on the F which extends above the container. The literal element has an oval container that has a thin black border, followed by a thin white border inside, followed by a thicker green border below, and within the container is a light blue sky, an aqua wave at the bottom, and a yellow sun in the right corner.