The mark consists of The words "big" and nobo. "big" is stylized in lowercase lettering and is white in color, in OCR-A font. The letters B and G have a cut out space in the center (with rounded corners on the top and bottom) that goes all the way across the letters. The proportion of the BIG logo is approx. 67% of the length and width of the logo. "nobo" is located inside the period to the right of "big" and letters are black in color. The Nobo Icon logo is a an equal square divided into 4 sections, each section has outer rounded corners. The inner corners leading to the center are perpendicular on 90 degrees with "N" and "O" stacked above "B"and "O." All four letters of "nobo" are separated by a block border around the background colors of the individual letters of "nobo". The "B" and "O" are written backwards. "N" is contained in a blue box, the first "O" of "nobo" is contained in a red box, the "B" of "nobo" is contained in a green box and the last "O" in "nobo" is contained in a yellow box. The entire image contains a black background.