The mark consists of the stylized words "BENJI MIEL" written one under the other and having brown outline and dark brown shadows. The word "BENJ" is in light yellow, while the letter "I" is replaced by a yellow curved line which continues into the "I" letter of the word "MIEL" which is in yellow. The curved line is having above a yellow crown design. The wording is preceded by the design of a brown smiling bear holding a yellow honey jar in its right hand, and honey in its left hand. The white outside the design is just transparent background and is not claimed as feature of the mark.