The mark consists of a child's cartoon smiling face, blue eyes, orange freckles, a mouth consisting of a blue outline with the inside of the mouth depicted in the color orange. The term KERO is on top of the mouth depicted in the color orange outlined in blue and further outlined in white and a thin blue outline outside of the white. The white areas in the mark that have not been claimed are not claimed as a feature of the mark, and are intended to show background or transparent areas only..