Computer software design, development and implementation; Application service provider, namely, hosting, managing, developing, designing, analyzing and maintaining applications, software and websites of others in the form of a platform for video and other content distribution and monetization delivered via native applications; Software as a service (SAAS), namely, hosting software for use by others used to distribute, monetize, and optimize direct consumer engagement by way of database management; Platform as a Service (PAAS) featuring computer software platforms used to distribute, monetize, and optimize direct consumer engagement by way of database management; all of the foregoing in the field of sports and sports-related entertainment