The mark consists of the literal element, "UNBELIEVA", in black uppercase letters displayed on a gold ribbon with 10 white bowling pins with red rings and black bases behind and above the gold ribbon, a gold star to the left of the ribbon, and another gold star above the ribbon among the pins. Underneath the gold ribbon is the literal element "BOWL", with the letters "B", "W", and "L" in stylized font in the color white and the letter "O" appears in the shape of a red bowling ball with black accents against a blue striped background. The letter "B" appears on a red rectangle. The letter "W" appears on a red rectangle. The letter "L" appears on a blue rectangle. A fanciful depiction of a bowling alley lane in the color gold curves to around the bottom right side and top left side of the design, while a curved blue water slide with a red figure on it curves around the bottom left side of the design. Above the "L" letter is a springboard featured in red and black, with a blue figure bounding therefrom holding a gold bowling ball. Above and to the left of the design is another gold bowling ball with black accents. The design is featured against a blue striped rectangle with curved sides, which has a red border, with one gold star in the upper left corner, three gold stars of varying sizes in the upper right corner, and two gold stars of varying sizes at the lower right and left corners. The rectangle is on a white background that is flecked with black.