The mark consists of two individual unrelated words, Sonar and Lift, combined into a single word SonarLift. The S and the L stay capitalized. The word Lift is raised approximately 30-40% above the word Sonar. The single word SonarLift is then wrapped in a shadow box border that follows the change in position of the third syllable "Lift". No particular colors are part of this mark. Colors of text, backgrounds, borders or any other part therein will vary depending on such items as customer wants, producibility, aesthetic needs or various other reasons.